Almost every time I talk to someone about content marketing, or try pitching them on doing it, the same question comes up: “What’s the ROI of content?” or “How do you measure ROI with content marketing?” And recently, there are several articles questioning the ROI of content, like this one from Venturebeat.
There’s a big problem with those questions. If you base your strategies around Return on Investment with content marketing, it will fail. It’s why we are starting to see numbers like this Continue reading
Have you ever wondered how popular sites can create A LOT of engaging content on a daily basis?
The basic solution to this is simple: Have a strategy, solve human problems, and have a stellar team to execute it on a consistent basis. With Content Marketing, we live or die by the team executing it. The team, the strategy, and the dedication to content is the only way we can compete with all the noise out there.
Yo! There’s some exciting news for all of you who need some serious, and real content. Actually, it’s probably just mostly exciting for me. And if I may say so, our dreams are coming true …
Details of Our Content Marketing Agency
Utah Media Group (formerly MediaOne) is funding Alex McArthur and myself in running a content marketing agency. Alex is one of the best digital marketers in the state. He was instrumental in growing OrangeSoda in the beginning and gets digital strategy like nobody else.
We’re working closely with Utah Business Magazine (which is owned by Utah Media Group) and using their resources in the creation of premium content for businesses throughout the sales funnel. We’re also helping agencies fulfill on the increasing demands of high-quality content.
Our Team and Services
We have a number (about 45 writers and designers right now) of beat writers and experts in different industries that can create real thought leadership type of content. And I don’t say ‘thought leadership’ lightly. This isn’t just some intro-level English major or textbroker cheap content. This is the real stuff (Articles, Ebooks, Graphics, Social Media, Digital PR, etc.). Stuff that is a resource that builds a loyal audience and solves unique problems.
Why We’re Doing it
We think there’s a huge gap in good content out there. Most people are creating mediocre content at best. Well, mediocre might even be praise to some of the stuff out there. It’s our mission to rid the world of that type of content, that to be honest, is pissing everyone off.
Get a Free Content Audit
Right now this site is not built for lead generation (it was designed as a blog only) and there are no forms to fill out. So if you’re interested, shoot me an email at firstname.lastname@example.org. We’ll give you a free content marketing audit.
I’ll admit I’m bragging with this post just a little bit. I hit a record for this Facebook page I’m managing. I’ve been trying hard to get engagement numbers up nearly equal to the number of likes on the page. I’ve almost done this week with 27,549 people engaged among 28,854 likes:
It was bedtime. If you have ever had a toddler, you know it’s not for the faint of heart. I was walking my 3-year-old boy down the hall to his bedroom. I had my hand on his back so he’d keep moving quickly.
“Don’t push, Daddy,” he said, turning around and locking eyes with mine. He held out a finger and pointed it at me, “We don’t push.”
I took my hand away. “Sorry,” I said. “How about you go in your bed and I’ll get you some milk.”
He said, “OK!” and hopped into his room — by himself.
Toddlers don’t like to be pushed. They like to be enticed. They like to be pulled.
Online customers are much like toddlers. Continue reading
For many agencies, content marketing is unlike anything they’ve ever done before. While content is part of traditional advertising and media outreach, “content marketing” or “inbound marketing” is often very different.
I’m consistently underwhelmed by the digital content in almost all forms that come from agencies. Rarely does it seem that there’s a strategy behind it. But a lot of them are doing it anyway. And a lot of them are probably thinking content marketing is a waste of time because they’re doing it wrong.
As a result, agencies are losing to upstart companies that get it completely. And it’s really not even close. Here are a few things agencies are doing wrong: Continue reading
Orvis just did it right.
Content marketing should be about taking people down the conversion funnel. From a business point of view, anything else really is a waste of time. Here’s how Orvis did it to me:
I was on Facebook and saw this: Continue reading
In general, short Facebook posts are widely considered best practice.
Where that idea originated from, however, I have no idea. But it’s what many marketers agree on right now. Keep it short and sweet and let images do the talking, right?
It’s been hard for me to blog here since the Boston bombings.
ContentHook is my place where I can release some of my own thoughts on marketing. But since Boston, when I’m left to my own thoughts, I start thinking about real-world events.
From Boston to Egypt and Syria, there hasn’t been much energy left to put down thoughts on marketing during my spare time.
But it does lead to a question I assume other content marketers must have: There’s a war looming in Syria, how can I create something of quality that is much less important? And how can I get anyone else to care about it?
I think there are basically two ways you can go about it.
If you haven’t seen any of the space videos or images from Chris Hadfield, the first Canadian to command the International Space Station, you’ve been missing out on some real awesome stuff.
The guy has been hanging out on the space station for about 5 months, sharing some of the most amazing photography of the Earth ever taken, and creating a slew of funny, interesting and educational videos. In that time, he’s probably brought the most positive attention that space station has ever had.
He and the Canadian Space Agency has had millions of Youtube views, and nearly 1 million Twitter followers.